Areas of Expertise
Creative Direction
Art Direction
Branding
Packaging
Digital Design
Creative Director and Art Director with extensive experience developing brand identities, integrated campaigns, and visual storytelling for luxury, fashion, beauty, jewelry, and home brands including Tiffany & Co., Coach, Bergdorf Goodman, Lord & Taylor, Elizabeth Arden, Tourneau, Bungalow 5, StoreBound, and Bed Bath & Beyond.
My background spans 360° brand campaigns across print, digital, social, OOH, packaging, e-commerce, catalog, and marketing collateral, with deep expertise in both conceptual development and hands-on execution. I bring extensive photo art direction experience leading studio and on-location shoots, partnering closely with photographers, stylists, marketers, and executive stakeholders to create compelling, brand-right creative.
Known for combining strong design sensibility with collaborative leadership, I have managed and mentored creative teams ranging from small agile groups to departments of 15+ designers and freelancers. I thrive in fast-paced environments that require strategic thinking, adaptability, and cross-functional communication.
Core strengths include Creative Direction, Art Direction, Brand Development, Typography, Integrated Campaigns, Graphic Design, Packaging, Adobe Creative Suite, Team Leadership, and Creative Operations.
Email
jamesbaker10011@gmail.com
Phone
646 263 8235