Areas of Expertise

Creative Direction
Art Direction
Branding
Packaging
Digital Design

I’ve spent more than 25 years helping brands evolve through a combination of creative leadership, brand building, and operational thinking. My experience spans luxury, retail, home, and consumer brands including Tiffany & Co., Coach, Bergdorf Goodman, Tourneau, Bungalow 5, Dash, and Bed Bath & Beyond.

Throughout my career, I’ve led creative across advertising, ecommerce, packaging, content, retail, and integrated marketing — building brand experiences that connect strategy, storytelling, and execution. I've partnered with photographers, stylists, marketers, product teams, and executive leadership to bring ideas to life across every customer touchpoint.

Just as important to me as the work itself is the team behind it. I’ve built and led creative organizations ranging from small agile teams to larger multidisciplinary departments, creating environments where talented people can do their best work. Whether developing a brand, launching a product, or improving the systems that support creative teams, my focus has always been the same: creating thoughtful work that drives both brand impact and business results.

Email
jamesbaker10011@gmail.com

Phone
646 263 8235